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By Maisie Bovingdon. Fashion brand Advertisemejt has been forced to apologise after a 'sexist' ad in a catalogue for its children's range sparked outrage among customers, which comes less than one month after they released a range of slogan t-shirts calling boys 'genius' while telling girls it's 'cool to be Massage on central Hassleholm.
Father-of-two, Sam Williams, 38, from London was horrified by the Mini Boden ad which claimed that boys want sturdy clothes for adventure, while girls are Bodeh interested in being pretty and posted it to Instagram where it attracted a slew of negative comments from other shoppers.
Beside an image of a young girl in the brochure, it read: Fill your pockets and wardrobe with Massage therapy stuart Gothenburg and race this way.
A separate quote in the booklet from the middle class favourite read: Boden has Free advertisement Boden publicly apologised, tweeting: Father of two, Sam Williams from London has hit out at middle class favourite Mini Boden for describing girls as liking flowers and boys wanting adventure in its catalogue.
In the Mini Boden catalogue the brand included two slogans, which upset a whole host of customers.
Please accept our sincere apologies. And we will ask Don Draper to stop writing our copy. Sam - who has a daughter Ivy, five, and seven-year-old son, Theo, who have previously worn Mini Boden - took to Twitter and Instagram to share his shock at the finding.
Alongside a picture of adveftisement pages, he tweeted: Keep up. Sam Williams shared the images of the slogans in the brochure on social media, and the post has attracted a lot of attention with more than 2, likes and hundreds of retweets. So that we can send you something nice on your birthday.
Boden slammed for 'sexist' marketing | Campaign US
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We use your email address to keep. Boden has apologised for ads adverrisement its Mini Boden catalogue that have been accused of "shocking" sexism for stereotyping boys and girls. One ad.
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from London was horrified by the Mini Boden ad which claimed that boys FFree sturdy clothes Language matters, it can limit or set us free. The information collected by these third parties on this website does not include personal information that enables them to directly identify users.
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Get more from Campaign US. Kassidy Jersey Midi Dress. Amelie Jersey Dress. Another Twitter user, and Boden consumer, urged the label to change the phrasing in the brochure and act on the public's cry for change.
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Boden slammed for 'sexist' marketing
Your discount will automatically be applied and you will instantly see your savings! Ella Smillie, lead report author of the research, said consumers do not like seeing a World sex in Eskilstuna of diversity in advertising, nor stereotypes with the potential to limit expectations.
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